All monsters of Redakai [Monsters]

All monsters of Redakai

ANTON RABIE

Co-CEO, Spin Master Ltd.

We transformed our company in 2008 when we expanded beyond classic toys into TV shows starring our toys. Instead of coming to market with a great innovative toy, we had a great innovative toy plus entertainment content.

Our entertainment division’s first show was Bakugan Battle Brawlers. It featured our card game Bakugan, which has little capsules that look like marbles and pop open to transform into action figures and other characters. Bringing entertainment to this toy increased Bakugan sales by three or four times—to more than $1 billion over four years. That put us on the map globally as a company that really understands how to connect with kids through entertainment.

We recognized that expanding into entertainment would be a game-changer. But we also knew that we didn’t have the competencies internally to do this. So we found the best partners around the world, such as TMS Entertainment, the greatest animation company in Japan.

Become a growth star! Enter the

We followed up Bakugan with a TV show Redakai: Conquer the Kairu, which unfortunately wasn’t successful. We developed translucent trading cards, so when you stacked the Redakai cards over each other that created another figure. It was incredibly innovative. But children didn’t respond the way we wanted, and we lost a significant amount of money.

One of the things we learned from Redakai included where we should focus in our consumer research. When we were developing Redakai, we focused on things like, “Is this the right colour?” or “Is this the right function?” In hindsight, we should have focused on viability testing, in which you have children come in facing a menu of toys and see whether they choose your toy. That’s a more realistic test, because then you see which toys children play with relative to the competition.


You might also like

My Redakai Cards Part 2, Monsters
My Redakai Cards Part 2, Monsters
Redakai Conquer the Kairu Season 2 Episode 1 The Fall of Lokar
Redakai Conquer the Kairu Season 2 Episode 1 The Fall of Lokar
Redakai Redakai - Deluxe Figure with Cards - Metanoid
Toy (Redakai)
  • The latest in Microglyph(TM) technology brings the power of Kairu to life right before your eyes.
  • Use the exclusive Blast3D(TM) Card to discover your newest Kairu attack.
  • Discover the interactive Kairu projection power of Deluxe Figures!
  • Includes: 1 8 inch Figure, 1 Exclusive X-Drive
(1) Holofoil Black with Black Pages Monster Protectors 9 Pocket Page Binder Album Card Holder for Yu-gi-oh, Pokemon, Magic the Gathering, Baseball, and Basketball Sports Trading Cards
Toy (OnFireGuy)
  • Measurements of 9 Pocket Binder; 9 W x 12 H
  • Includes 20 Pages; pages hold 18 cards each
  • This Binder is Side-Loading to prevent theft and falling-out
  • Great for Yu-Gi-Oh!, Pokemon, Magic and many other gaming cards
  • The Monster Binder features a 360 card carrying capacity
Spin Master Redakai - Basic Figure with Card - Harrier Sword
Toy (Spin Master)
  • Action-packed Version of your Favorite Redakai Monsters!
  • Each Figure comes with Unique Accessories
  • Each Figure comes with an Exclusive X-Drive
  • Figure shows Kauri Attack with Microglyph(TM) Technology!
  • Includes: 1 x 4 Redakai Figure, 1 Exclusive X-Drive

Copyright © . All Rights Reserved


Real Time Analytics